Ten Thousand Hours.

According to popular wisdom, that’s what it takes to get really, really good at something. Music, writing, art, science, piloting. Pick your discipline, look at the professionals in it, and chances are they’ve had amazing amounts of practice. Maybe even ten thousand hours worth.

But if you’re an artist, craft isn’t enough. To make a living, you need to learn business, learn to think on your feet, learn from your mistakes, and keep learning your craft. And you’d better spend the next ten thousand hours doing it.

The Next Ten Thousand Hours is a podcast following the adventures of two accomplished multimedia artists struggling to bootstrap a publishing and production company, making mistakes as they go, and sharing the lessons they learn and the projects they pursue along the way.